Social networks are in for a rude copyright awakening. A new European Union law called Article 17 essentially eradicates safe harbor and requires that they’ve made their “best effort” to get licenses from rights holders for all content on their platform. If a user uploads a video with a popular song in the background, tech platforms can’t just take it down if requested. They’ll be liable if they didn’t already try to get permission.
That’s good news for musicians and film producers who are more likely to get paid. But it could hurt influencers and creators whose clips and remixes might be blocked or have their revenue diverted. It will certainly be a huge headache for content-sharing sites.
That’s where Pex comes in. Continue reading “Pex buys Dubset to build YouTube ContentID for TikTok & more”